01 / Strategy
Nail
the story
Who actually buys from you, and what they need to believe before they'll book a call. No amount of execution fixes a blurry position, so we sort this out before touching a single channel.
Fractional CMO for Bold Strategy & AI Transformation
Your B2B marketing is fine too quiet.
If you have a good business but no one really cares, you need to be bolder. Noisy CMO is a fractional CMO service that helps you get loud to get growing.
The Manifesto
Strategy first.
Proof second.
AI third.
The tactics that got you here stop scaling, and louder competitors win mindshare with less to offer. Fix the story first: who actually buys, what they need to believe, how it lands. Then use AI to scale that work, not replace the thinking.
Nail
02 / Proof
Measure
what moves
Strategy only stays honest when you measure the right things: qualified pipeline, not traffic. We build attribution that shows what's actually driving conversations, so you're not scaling on vanity numbers.
03 / AI
Scale the
right work
Once the strategy's working, AI takes the repetitive stuff off your plate: content, account research, list building, outreach. Your small team gets a lot more done. The judgment calls still come from people.
Who this is for
The $8M–$12M
growth wall.
You're aiming for 30–50% growth in the next 12–24 months. Your marketing engine wasn't built for it.
Between $8M and $12M, most B2B companies hit the same wall. The tactics that got you here (referrals, the founder network, a scrappy sales motion) stop scaling. The growth target on the board assumes marketing can carry more of the load than it does today.
Revenue
$8M to $12M, B2B
Growth target
30–50% in the next 12–24 months, and it's already on the board
Deal size
Five-figure contracts, with sales cycles you can actually measure
The product
Genuinely good. The customers you win tend to stick around
Marketing today
Outgrown founder-led, not yet big enough to justify a full-time CMO
Where it hurts
01
Pipeline still leans on founder relationships
Growth is capped by how many rooms one person can be in.
02
CAC is creeping up as outbound gets harder
The channels that used to work are getting more expensive, fast.
03
Weaker competitors are louder
They have less to offer and more to say, and they're winning the mindshare.
The Playbook
From silent to unmissable in six months.
Phase 01 · Foundations
30
Days
Positioning locked. ICP defined. Stack audited. First quick wins live. The team can articulate the strategy without us in the room.
Phase 02 · Engine
80
Days
Content engine running on AI workflows. Demand gen channels tested and triaged. ABM workflows live. Attribution honest. First measurable lift in qualified inquiries.
Phase 03 · Compound
180
Days
Predictable inbound. Brand recognition with named ICP accounts. Documented playbooks the team can run without us. You own the function either way.
Read the full playbook →
No email required.
The Offering
Three doors. All loud.
10hrs
per week
Strategy
& Steering
For B2B teams that already execute well but need senior thinking on direction. We set quarterly strategy, sharpen hiring, and unblock the team without doing the work for you.
What's inside
- Quarterly strategy and marketing OKRs
- Weekly leadership sync with the founder or CEO
- Hiring filter and team coaching
- Async reviews of major campaigns and launches
- Slack/Loom availability for the calls that matter
15hrs
per week
Hands
On
For B2B teams missing senior marketing leadership. We set the strategy and personally own one or two channels (usually demand gen plus content) until they run well enough to hand off.
What's inside
- Everything in Strategy & Steering
- Direct ownership of one to two channels
- AI workflow builds for content, research, attribution
- Agency and freelancer management on your behalf
- Hiring and onboarding your first marketing hires
20hrs
per week
Build the
Function
For B2B companies starting from zero. No marketing function, no playbook, no clarity on ICP. We build all of it: strategy, hires, AI stack, execution. Then hand you the keys.
What's inside
- Everything in Hands On
- End-to-end build of the marketing function
- Stack selection and full AI tooling implementation
- First three to five marketing hires sourced and onboarded
- Documented playbooks so the team can run it without us
Tired of being the best-kept secret in your category?
Don't worry, we don't bite. Let's talk about your business, your goals and what you've tried so far to get your name heard. We'll tell you about our process and what it would cost. Sound like a deal?