Get loud. Get read.
Notes on B2B positioning, demand gen, and using AI without losing the plot. Written by the people who run the engagements, not a content team guessing at it.
Posts
Fractional CMO services: what you actually get
A month-by-month breakdown of what these engagements include, the work that sits deliberately outside the scope, and the artifacts you should still own the day after it ends.
Read post → The RoleThe fractional chief marketing officer, explained
What the role owns versus influences, why the reporting line decides whether it works, and how to present the decision to a board or PE sponsor who expects a full-time executive.
Read post → Buying GuideFractional CMO agency vs independent operator
Agencies give you bench depth and cover. Independents give you the senior person on every call. How each one fails, and which trade-off suits which company.
Read post → EvaluationHow to evaluate fractional CMO companies
There's no honest ranked list. Here's the evaluation framework instead, plus a plain description of who the main firms in the market genuinely suit.
Read post → SourcingWhere to actually find a fractional CMO
Six sourcing channels, what each costs, how long each takes, and what quality signal you get from it. Sourcing is a different problem from hiring.
Read post → The WorkWhat a fractional CMO actually does, day to day
Not the five-bullet job description. A worked week from a real engagement shape, showing where the hours go and which decisions get made in them.
Read post → EconomicsOutsourced CMO: the model, the cost, and the catch
The economics laid out against a permanent hire, plus the one structural risk that turns an outsourced CMO into an expensive vendor you can't leave.
Read post → TransitionsInterim CMO: when you need a bridge
An interim fills a gap left by a departure. A fractional CMO is a permanent operating model. Different problems, different success criteria, and confusing them costs a quarter.
Read post → RemoteVirtual CMO: same role, different word
Mostly a synonym with a remote emphasis. So instead of padding out a definition, here's what remote marketing leadership actually needs operationally to work.
Read post → HoursPart-time CMO: what ten hours a week buys you
An honest account of what fits in ten, fifteen and twenty hours a week, what doesn't fit in any of them, and why hours are the wrong unit for senior marketing work.
Read post → DecisionCMO for hire: full-time, fractional, or interim
A decision tree by revenue, growth target and what's already in place, so you know which shape of marketing leadership you're shopping for before you start calling people.
Read post → ModelsFreelance CMO: who it suits and who it doesn't
Freelance carries an assumption about how work gets bought: by the project, by the deliverable. That assumption is the thing worth examining before you hire one.
Read post → The CategoryFractional marketing: the whole model explained
Fractional leadership, specialists and teams are three different purchases. How the category works, why it grew, and how to assemble the parts without creating a committee.
Read post → Buyer's GuideFractional marketing services: a buyer's guide
What's actually on the market, how each type is priced, and the questions that separate a provider who'll move your numbers from one who'll fill your calendar.
Read post → DefinitionsWhat a fractional marketing agency is (and isn't)
A contradiction worth unpacking. Agencies sell capacity, fractional sells leadership, and companies that buy the hybrid often end up with neither.
Read post → Team DesignBuilding a fractional marketing team
The composition, the sequence, and the cost of running a marketing function out of part-time people. Including the point at which it stops being worth it.
Read post → SeniorityFractional marketing director vs fractional CMO
Most companies at ten million think they need a CMO. A good number need a director, which is roughly forty percent cheaper and a much better fit.
Read post → The ArgumentWhy fractional marketing leadership works
The structural argument rather than the sales pitch. Senior marketing judgment is the most inefficiently consumed resource in a ten-million-dollar company.
Read post → StrategyWhat a marketing strategy consultant delivers
A full worked example of a B2B strategy engagement: the inputs, the frameworks that survive contact with reality, and the reasons most strategy documents get ignored.
Read post → HiringHow to hire a marketing consultant
Scoping, vetting, contracting and measuring. Most engagements fail on the brief rather than the consultant, which means most of the work is yours and happens first.
Read post → ComparisonFractional marketing consultant vs fractional CMO
Consultants recommend. CMOs decide and carry the consequence. That distinction determines which of the two will actually change anything at your company.
Read post → DefinitionsThe CMO consultant role, explained
A term with three meanings: advising a sitting CMO, advising a CEO who has none, and fractional leadership under different wording. Telling them apart takes a minute.
Read post → ICPFractional CMO for professional services and IT firms
For CEOs of MSPs, cybersecurity firms and boutique consultancies between eight and fifteen million, where referrals have stopped scaling and every competitor's site says the same thing.
Read post → LegalFractional CMO for law firms
Partner-led business development, ethics rules that constrain what you can claim, and a compensation model that quietly punishes anyone who invests in the firm's brand.
Read post → HealthcareFractional CMO for healthcare and medical device
Marketing leadership in a regulated market, where the buying committee has a clinician, a procurement lead and a finance director in it, and every claim has to survive review.
Read post → FundamentalsWhat is a fractional CMO?
A plain-English explainer on what a fractional CMO actually does, how the model differs from an agency, a consultant, or a full-time hire, and what engagements typically look like.
Read post → Fit CheckWould a fractional CMO help my business?
A blunt self-assessment for B2B founders: the signs a fractional CMO would genuinely help, the signs it's premature, and the questions to ask yourself before taking the call.
Read post → ROIIs a fractional CMO worth it?
The real ROI math on fractional CMOs: full-time cost versus fractional cost, payback periods by deal size, and the specific situations where the model doesn't pay off.
Read post → BenefitsWhat are the benefits of a fractional CMO?
The real benefits of a fractional CMO beyond cost savings: pattern recognition, honest pushback, speed, flexibility, network access, and a structured way to use AI.
Read post → Demand GenWhy do demand generation programs often fail to create pipeline?
Most B2B demand gen programs fail upstream of the campaigns everyone blames: bad metrics, vague ICPs, mismatched content, and broken attribution. Here's the real diagnosis.
Read post → CostHow much does a fractional CMO cost?
Real rate ranges by hours and scope, what actually moves the number, and the hidden costs nobody mentions on the first call.
Read post → HiringHow to hire a fractional CMO
A step-by-step process for hiring a fractional CMO, where good ones actually come from, and the red flags that mean you're talking to the wrong person.
Read post → ComparisonsFractional CMO vs full-time CMO
Full-time feels like the "serious" choice. It usually isn't the smart one, at least not yet. The comparison without the recruiter spin.
Read post → ComparisonsFractional CMO vs marketing agency
An agency will happily run whatever campaign you ask for. The problem is when nobody senior enough is checking whether it's the right one.
Read post → ComparisonsFractional CMO vs marketing consultant
A consultant tells you what's wrong and leaves. A fractional CMO stays to find out if the fix actually worked.
Read post → ComparisonsFractional CMO vs interim CMO
People use these words interchangeably. They shouldn't. One's a full-time bridge, the other's a different, ongoing model entirely.
Read post → ComparisonsFractional CMO vs VP of marketing
Hiring a VP and expecting CMO-level strategy is one of the most expensive mistakes we see, rarely the VP's fault.
Read post → FundamentalsHow many hours does a fractional CMO work?
A realistic breakdown of a typical week, and the red flag hiding inside any "as needed" arrangement.
Read post → EngagementA fractional CMO's first 90 days
A realistic 30/60/90-day breakdown of what should actually get shipped, and the warning sign when day 90 arrives and nothing has.
Read post → TimingWhen to hire a fractional CMO
Most companies wait until marketing is already on fire. The real signals show up earlier, and they're rarely as dramatic as people expect.
Read post → TeamCan a fractional CMO manage my marketing team?
Founders worry it'll feel like an invasion. Most teams experience it as a relief, not a threat.
Read post → HiringQuestions to ask before hiring a fractional CMO
Eight direct questions worth asking any candidate, and why a defensive reaction to any of them is data on its own.
Read post → Fit CheckIs a fractional CMO right for early-stage startups?
Pre-revenue, save your cash. Once you've got real signal and a burn rate to protect, this becomes one of the sharpest moves you can make.
Read post → EngagementHow long do fractional CMO engagements last?
"Fractional" gets misread as "temporary." Plenty of the best engagements quietly outlast the average tenure of a full-time CMO.
Read post → AccountabilityWhat KPIs should you hold a fractional CMO accountable to?
Website traffic and follower counts aren't a scorecard. Here's the mix of leading and lagging metrics that actually is.
Read post → Hiring RiskWhy most CMO hires fail
It's rarely about talent. Mandate clarity, process, support, and measurement break down in the same handful of predictable ways.
Read post → CostThe real cost of a failed marketing hire
The salary is the smallest number. Severance, lost pipeline, team attrition, and the second hire all cost more than anyone budgets for.
Read post → Operating ModelMarketing leadership needs a playbook, not just a great hire
Talent alone doesn't guarantee results. A proven operating playbook is what turns a good hire into one that delivers fast.
Read post → PlaybookThe first 90 days, with and without a playbook
A day-by-day look at what actually happens with a proven system running versus a hire building the process from scratch.
Read post → ComparisonsFractional CMO with a playbook vs a full-time hire without one
The real comparison isn't fractional versus full-time. It's whether anyone running your marketing has a proven system to execute.
Read post →Want your B2B story told this loud?
Don't worry, we don't bite. Let's talk about your business, your goals and what you've tried so far to get your name heard.